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Consumers must be cautious, however. The market has been struck quite hard by posers, scammers and mid-western call centers who sell job requests to the highest bidder. The problem got so bad that for years Google would no longer accept new locksmith applications in its very profitable maps directory, Google Places. The problem persists today and if consumers are not careful, they can find themselves in a pinch with an unlicensed locksmith.

Here’s what generally takes place: Someone gets locked out of their car in say, Chinatown or their home in the upper west side and turns for their mobile phone or a friend’s computer to search for a New York City locksmith. The search engines provide the results, and the consumer is typically in such a hurry that they often select one of the first listings they find. Now the bad guys understand this so they buy up all the top NYC locksmith rankings and build virtual lock and key websites, simply to get listed in the search engines. The consumer generally doesn’t bother to determine which locksmiths are genuine and which aren’t. Even if they had enough time to thoroughly study their alternatives, these posers have gotten so good at making their fake listings look real that a lot of consumers can’t differentiate. This generally happens no matter the search term; New York lock out service, key replacement, change locks, change keys, misplaced key, auto locksmith companies, best locksmiths in New York, ignition key removal, New York security service and more.

When the customer makes the call, his or her request is sent to a centralized call center and then given to the highest bidder. So the consumer gets a totally different locksmith than the one they thought they were calling. The problem is that many of these locksmiths aren’t even qualified or just do poor work. They frequently charge as much as they think they can get away with.

There are lots of very good New York locksmiths that have been servicing the city for many years. They have been struggling to stay ahead, in spite of their unique challenges. Quite a few have got specialties like automotive key removal solutions, professional solutions to change locks, security and surveillance devices, 24 hour emergency lockout service and key duplication services. Many have very trusted mobile locksmith services as well. Shops like M&D Locks and Keys, Brooklyn Manhattan Locksmiths and Joey’s Locks and Keys are very dependable New York locksmiths. They are licensed, certified and some of the most reliable locksmiths in the tri-state area. Furthermore, they are real local New York locksmiths. Try a search for Change Lock Brooklyn and you’ll have no trouble locating them.

So how will you know the good locksmiths from the bad? It’s a lot easier than you suspect. Don’t only check one source. Be sure the locksmith professional you are choosing has many different postings. Are they in Google Maps? Have they got a listing in Yahoo Local? Check alternative directories such as Citysearch, Yelp, Insider Pages, the online Yellow Pages and Show Me Local. Every one of these directories enable consumers to write testimonials so you’re able to see what others are revealing about them.

And don’t immediately choose the locksmith with the best reviews. The bad guys will often load up these review sites with dozens, even hundreds of fraudulent ratings and testimonials. If a listing contains a large number of 5-star reviews in Merchant Circle, for example, and hardly any reviews in Yelp, then you can bet something is not right. Yahoo and Bing are much worse than Google at the moment. Google is generally trustworthy and it’s very difficult to produce fake reviews in Yelp.

Choosing a trustworthy New York locksmith isn’t all that hard if you take some time to search some of the free tools that are available to you on-line.